In the context of the rapid development of artificial intelligence and digitalisation, the issue of data protection is becoming increasingly important. The aim of this study was to investigate the relationship between respondents' willingness to provide personal data for educational purposes and their interest in further education in the field of artificial intelligence, with a particular focus on age as a moderating factor. The research sample consisted of 1308 respondents. The collection was conducted using the CAWI method. Chi-square test and binary logistic regression were used for statistical analysis. Age emerged as a significant factor, with older individuals showing lower willingness to provide data and also lower interest in AI. The findings highlight the importance of age group differences in shaping attitudes towards privacy and technological innovation. Greater digitisation and trust in the benefits of AI among younger people lead to more benevolent sharing of personal data. Conversely, older people are more likely to be concerned about the risks of misuse of personal data, which reduces their motivation to engage in innovation. From a practical perspective, the results highlight the need for differentiated marketing strategies and transparent communication about the security and use of personal data. The study provides valuable insights into the factors that influence the adoption of AI in society and contributes to the design of effective policies and programs to promote further education in a dynamic emerging segment.
| Published in | International Journal of Business and Economics Research (Volume 14, Issue 3) |
| DOI | 10.11648/j.ijber.20251403.13 |
| Page(s) | 99-108 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2025. Published by Science Publishing Group |
AI and Personal Data, Artificial Intelligence, Digital Literacy, Age Gap
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APA Style
Kubovics, M. (2025). The Impact of Age Groups' Attitudes Towards Artificial Intelligence and Data Protection. International Journal of Business and Economics Research, 14(3), 99-108. https://doi.org/10.11648/j.ijber.20251403.13
ACS Style
Kubovics, M. The Impact of Age Groups' Attitudes Towards Artificial Intelligence and Data Protection. Int. J. Bus. Econ. Res. 2025, 14(3), 99-108. doi: 10.11648/j.ijber.20251403.13
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Download@article{10.11648/j.ijber.20251403.13,
author = {Michal Kubovics},
title = {The Impact of Age Groups' Attitudes Towards Artificial Intelligence and Data Protection
},
journal = {International Journal of Business and Economics Research},
volume = {14},
number = {3},
pages = {99-108},
doi = {10.11648/j.ijber.20251403.13},
url = {https://doi.org/10.11648/j.ijber.20251403.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20251403.13},
abstract = {In the context of the rapid development of artificial intelligence and digitalisation, the issue of data protection is becoming increasingly important. The aim of this study was to investigate the relationship between respondents' willingness to provide personal data for educational purposes and their interest in further education in the field of artificial intelligence, with a particular focus on age as a moderating factor. The research sample consisted of 1308 respondents. The collection was conducted using the CAWI method. Chi-square test and binary logistic regression were used for statistical analysis. Age emerged as a significant factor, with older individuals showing lower willingness to provide data and also lower interest in AI. The findings highlight the importance of age group differences in shaping attitudes towards privacy and technological innovation. Greater digitisation and trust in the benefits of AI among younger people lead to more benevolent sharing of personal data. Conversely, older people are more likely to be concerned about the risks of misuse of personal data, which reduces their motivation to engage in innovation. From a practical perspective, the results highlight the need for differentiated marketing strategies and transparent communication about the security and use of personal data. The study provides valuable insights into the factors that influence the adoption of AI in society and contributes to the design of effective policies and programs to promote further education in a dynamic emerging segment.
},
year = {2025}
}
TY - JOUR T1 - The Impact of Age Groups' Attitudes Towards Artificial Intelligence and Data Protection AU - Michal Kubovics Y1 - 2025/06/16 PY - 2025 N1 - https://doi.org/10.11648/j.ijber.20251403.13 DO - 10.11648/j.ijber.20251403.13 T2 - International Journal of Business and Economics Research JF - International Journal of Business and Economics Research JO - International Journal of Business and Economics Research SP - 99 EP - 108 PB - Science Publishing Group SN - 2328-756X UR - https://doi.org/10.11648/j.ijber.20251403.13 AB - In the context of the rapid development of artificial intelligence and digitalisation, the issue of data protection is becoming increasingly important. The aim of this study was to investigate the relationship between respondents' willingness to provide personal data for educational purposes and their interest in further education in the field of artificial intelligence, with a particular focus on age as a moderating factor. The research sample consisted of 1308 respondents. The collection was conducted using the CAWI method. Chi-square test and binary logistic regression were used for statistical analysis. Age emerged as a significant factor, with older individuals showing lower willingness to provide data and also lower interest in AI. The findings highlight the importance of age group differences in shaping attitudes towards privacy and technological innovation. Greater digitisation and trust in the benefits of AI among younger people lead to more benevolent sharing of personal data. Conversely, older people are more likely to be concerned about the risks of misuse of personal data, which reduces their motivation to engage in innovation. From a practical perspective, the results highlight the need for differentiated marketing strategies and transparent communication about the security and use of personal data. The study provides valuable insights into the factors that influence the adoption of AI in society and contributes to the design of effective policies and programs to promote further education in a dynamic emerging segment. VL - 14 IS - 3 ER -
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Trnava, Slovakia
